chief clubhouse

Los Angeles, CA
14,000 SF

Interior Design: TAP & AvroKO
Architecture: JM|A+D
Civil Engineer: KPFF
MEP Consultant: Interface Engineering
Audiovisual Consultant: VanWert Technology Design
Lighting Consultant:  Focus Lighting
Food and Beverage Consultant: Sam Tell
Photography: Aubrie Prick

For Chief’s West Coast flagship, TAP Studio, in partnership with JM|A+D, renovated and rehabilitated a former 1941 Hollywood puppet theater. For this forward thinking company — founded to drive women forward into positions of power — we set out to reinterpret the best elements of traditional club environments to support Chief’s goal of connecting and bolstering women leaders. This approach brought historical elements to the forefront, resulting in an aesthetic that reflects the best of the past while producing a startlingly fresh point-of-view for Chief’s LA presence. 

While the West Coast club’s design nods to its NYC sister, the LA flagship demonstrates how we use space differently in different regions, revealing TAP &  JMA+D’s ability to merge historic places and revitalize them with new ideas.

From scattered wet bars and mothers’ rooms to carefully scaled seating and meeting areas, our goal was to build from AvroKO’s initial design concepts and introduce a design program that brings the membership network’s mission to life. We dovetailed original building elements with new millwork, pathways, and technology to create an enfilade of communal and enclosed zones designed to host large events, lingering,  chance encounters, and focused work. 

Chief LA also features two bars, an outdoor patio, five distinct conference rooms with fully integrated technology,  lounges of all sizes, and strategically placed smaller private rooms throughout the club’s two floors. We integrated a wall with celebrity signatures from roasts hosted at the theater into the design and leveraged the original dusty rose color for one of the primary lounges.